Owner-operator franchise · South Brisbane 4101
UBX South Bank.
A turnkey, revenue-generating franchise in Brisbane's fastest-growing inner-city precinct.
$120,000 + GST · walk-in walk-out
- 170+
- historical member peak
- 29
- median member age
- 4101
- fastest-densifying postcode
- 60%+
- catchment growth since peak
An established UBX Training franchise in the heart of South Brisbane's 4101 postcode — fully equipped, with an active member base generating revenue today. UBX is a fast-growing global coached-boxing-and-strength brand expanding across Australia and internationally.
The gym has been run part-time by owners with full-time professional careers. Under a full-time owner-operator it previously reached just over 170 members and traded profitably — that headroom is the opportunity.
Vendor finance available on application.
Inside UBX South Bank
The space, the fit-out, the location
·
Postcode 4101 — one of Brisbane's fastest-densifying inner-city postcodes.
South Bank, South Brisbane, and West End sit within postcode 4101 — one of Brisbane's most desirable inner-city addresses and among the fastest-densifying urban postcodes in the country.
The catchment · Postcode 4101
The densification story, mapped.
Postcode 4101 grew from 22,861 residents at the 2016 Census to 35,246 at the 2021 Census (54.2 per cent growth). Residents aged 25 to 44 grew from 9,066 to 14,502 (60 per cent). The South Brisbane SA2 grew a further 22.4 per cent between June 2021 and June 2024. 57% of all members to date have lived in postcode 4101.
| 2016 Census | 2021 Census | Growth | |
|---|---|---|---|
| Total population | 22,861 | 35,246 | +54% |
| Residents aged 25-44 | 9,066 | 14,502 | +60% |
Source: Australian Bureau of Statistics, Census 2016 and 2021, Postcode 4101.
Total population
Residents aged 25-44
Source: Australian Bureau of Statistics, Census 2016 and 2021, Postcode 4101.
Growth has continued since the last census. ABS Estimated Resident Population data for the South Brisbane SA2 — the primary suburb within 4101 — shows a further +22% between June 2021 and June 2024, and the residential pipeline ahead is significantly larger.
Within a block of the gym:
- Upper House (66 Hope Street) — Aria Property Group, completed 2023. 188 apartments across 30 storeys. Winner of Best Development in Australia 2025. Immediately adjacent to the gym.
- Waterfall Tower (77 Hope Street) — Aria, approved. 216 apartments across 33 storeys at the Hope Street / Fish Lane corner, a short walk down Hope Street from the gym. Includes a new urban park under the rail line extending the Fish Lane precinct onto Hope Street.
Two blocks away, Aria's Melbourne Street three-tower masterplan was approved by Brisbane City Council in October 2025 — 678 dwellings, a 216-room hotel, and 21,000 sqm of retail across towers of 24, 38, and 50 storeys. It is the first project approved under BCC's new Kurilpa height limits for the suburb.
In total, more than 3,200 new apartments are approved or under construction within one kilometre of the gym, with the broader Kurilpa Sustainable Growth Precinct targeting 10,000+ dwellings over the next decade. The underlying demand for fitness services in this location is steeper now than at any point in the gym's history — and the pipeline is verified and in motion, not speculative.
South Brisbane is a confirmed Brisbane 2032 Olympics host precinct, with three competition venues within 900 metres of the gym — including the Brisbane Convention & Exhibition Centre (~350m), which will host badminton, fencing, table tennis, and taekwondo, plus serve as the Games' Main Press Centre.
Unlike a suburban gym that relies on car-based catchments, UBX South Bank sits inside a walkable, cyclable inner-urban neighbourhood where 32% of residents walk or use public transport daily. Population density in 4101 is already 28 times the Greater Brisbane average. Residents pass the door on their daily commute. That density advantage is structural — it doesn't depend on marketing spend to generate foot traffic.
Proven demand in a growing catchment.
Over more than 10 years on this corner, the location has drawn the exact demographic UBX is built for — a median signup age of 29, with most members living inside postcode 4101.
| Metric | Value | Significance |
|---|---|---|
| Total members since 2014 | 1,643 | A decade of organic member acquisition — members come to this location |
| Median signup age | 29 | Core UBX demographic (25-40) — product-market fit proven |
| Catchment concentration | 57% from postcode 4101 | Local, walkable members — higher retention, lower acquisition cost |
| Historically proven | ~180 members | A known ceiling, achievable under a full-time owner-operator |
Source: Gym Lead CRM export, April 2026. UBX Franchise Model Overview 2024.
Total members since 2014
Median signup age
Catchment concentration
Historically proven
Source: Gym Lead CRM export, April 2026. UBX Franchise Model Overview 2024.
The location's acquisition capability is established. The historical challenge has been retention — and retention is directly addressable by a full-time owner-operator with consistent programming and member engagement. This is an operator problem, not a location problem.
Current Trading
The gym currently trades at around 70 active members, run part-time by owners alongside full-time professional careers. The site, fit-out, brand, and coaching are all in place — what it hasn't had is a full-time operator present to convert enquiries and hold retention.
Even part-time, the location attracts roughly 80–90 new enquiries a year through organic channels alone — signage, brand visibility, and walk-in foot traffic. The acquisition engine works.
Coaching is led by Jamie, an experienced and popular personal trainer engaged on a contract basis and well-established with the member base. Jamie has no plans to move on and is available to continue under a new owner — continuity and coaching quality from day one, with no employment obligations or Fair Work complexities to navigate.
Ongoing Investment
Over $45,000 invested in equipment, fit-out, signage, and infrastructure since acquiring the business in October 2023.
Where the money went:
- Brand new sled track — aligned with the design of new UBX locations (installed by E6 Flooring)
- Branded window signage — corner-site visibility upgrade on the UBX wrap
- Extended-access / 24-7 security system — AI CCTV cameras, gate control, wall sentinel, and access automation
- Premium body-scanning technology — Evolt EV 360 full body-composition scanner
- New boxing and strength equipment — SMAI, AlphaFit, Winning, Adidas, plus Aquilia bumper plates and Olympic barbell
What Members Say
From 131 five-star Google reviews
Upside on proven ground.
The gym reached a historical peak of just over 170 active members, in a catchment that has grown more than 60% since. Well-operated comparable studios in urban Australian markets routinely run higher again.
The numbers below are the recovery thesis in one place — the proven peak, the catchment that has kept growing, and the arithmetic a buyer can run for themselves.
Active members — the ramp, the peak, and today
Core recurring memberships, 2016–2026
Reconstruction from Gym Lead CRM member records (recurring memberships; passes and add-ons excluded), quarterly points to the November 2018 peak. Current figure owner-confirmed, June 2026. The dashed path from peak to today is indicative — the month-by-month decline is not reliably reconstructable from CRM records.
View the data
| Date | Active members | Basis |
|---|---|---|
| May 2016 | 1 | CRM reconstruction |
| Aug 2016 | 70 | CRM reconstruction |
| Nov 2016 | 111 | CRM reconstruction |
| Feb 2017 | 136 | CRM reconstruction |
| May 2017 | 155 | CRM reconstruction |
| Aug 2017 | 155 | CRM reconstruction |
| Nov 2017 | 147 | CRM reconstruction |
| Feb 2018 | 141 | CRM reconstruction |
| May 2018 | 142 | CRM reconstruction |
| Aug 2018 | 151 | CRM reconstruction |
| Nov 2018 | 172 | CRM reconstruction — historical peak |
| Jun 2026 | ~70 | Owner-confirmed current operating view |
The catchment has kept growing
Residents aged 25–44, postcode 4101 — the gym's core demographic
Source: ABS Census QuickStats, postcode 4101, 2016 and 2021 (residents aged 25–44). The 2026 figure is a linear extrapolation from the 2021 Census at 6.5% annual growth — the rate observed 2016–2021 — shown as an estimate, not a census count. ABS Estimated Resident Population for the South Brisbane SA2 shows a further +22% from June 2021 to June 2024, consistent with continued growth.
View the data
| Year | Residents aged 25–44 | Basis |
|---|---|---|
| 2016 | 9,066 | ABS Census QuickStats, POA 4101 |
| 2021 | 14,502 | ABS Census QuickStats, POA 4101 |
| 2026 | 19,475 | Linear extrapolation from 2021 Census at 6.5%/yr |
Run your own recovery scenario
Illustrative scenario — not a forecast or projection.
Straight-line arithmetic on vendor-supplied historical averages — drag the slider and check the numbers yourself.
70 members × $190 × 12 months = $159,600
- Average membership revenue of $190 per member per month — the FY25 actual average (Xero-derived), held constant across the range.
- Indicative revenue is straight-line arithmetic: members × $190 × 12. No allowance for pricing changes, operating costs, churn, or the time it takes to grow a member base.
- The reference points are historical facts, not targets: around 70 active members today (owner-confirmed, June 2026) and the 172-member peak (November 2018). The slider deliberately stops at the gym's own historical peak.
All scenario figures are vendor-supplied historicals and vendor-selected assumptions. Buyers must make their own assessment; the full recovery model is available to qualified buyers during due diligence.
The full recovery model — membership targets, revenue assumptions, and methodology — is available to qualified buyers during due diligence.
Why $120,000.
The asking price reflects the gym's current trading performance — a level an engaged, hands-on operator is well placed to lift — not the quality of the location or the asset behind it. You step into a fully built, already-trading UBX in a premium inner-city precinct, at a fraction of what a brand-new franchise costs to establish.
Here's what that buys:
- Below the cost of a new build — an established, turnkey asset rather than an all-in build from scratch
- Revenue from day one — around 70 active paying members already generating income
- Capital already invested — quality equipment, professional signage, and a proven floor plan in a high-traffic inner-urban location
The asking price is further supported by discounted cash flow analysis under the base case trajectory and a net tangible asset cross-check. Full valuation methodology is available to qualified buyers during due diligence.
Vendor finance available on application.
What's Included
Full turnkey operation
All UBX-standard equipment, complete fit-out, and proven floor plan
Lease
Existing lease with a supportive lessor. Fresh lease terms available for approved buyers
Franchise licence
Existing UBX franchise licence — part of a fast-growing international fitness brand. Fresh terms available for approved buyers, subject to UBX Australia approval
Member base
Active member roster, Gym Lead CRM, marketing database, and 10 years of operational data
Operational handover
Full handover including programming templates, supplier relationships, and operational playbook
Experienced coaching in place
Popular long-term personal trainer available to continue on a contract basis. No employment obligations transfer. Incoming owner has continuity and freedom to build their team.
Who This Opportunity Suits
UBX South Bank is positioned for an owner-operator who wants to step into a proven inner-city franchise location and run it from day one — an established business with members, equipment, and brand already in place.
Strong-fit indicators:
- A hands-on operator with full-time capacity — this is an owner-on-the-floor opportunity, not a passive investment
- A PT, coach, or fitness professional with marketing capability to drive member acquisition and retention
- An existing UBX franchisee in the Brisbane region looking to add a second location
- Able to clear standard UBX Australia franchise approval
A note for investor buyers: there is no incumbent manager in place. An investor acquirer would need to recruit and install a manager before handover. The opportunity is strongest for someone prepared to be the operator.
A structured process, direct from the owners.
This sale is being conducted through a structured process. Access to financial and operational detail is restricted to qualified buyers who have completed a short vetting and NDA process.
- 1
Book a call or download the Information Pack
A short intro call with the owner, or the Information Pack PDF if you want to read first
- 2
Buyer qualification
A short set of questions to confirm fit, capacity, and genuine intent. Access to the data room is at the seller's discretion and may be declined where the transaction is not a strong mutual fit
- 3
Non-disclosure agreement
Standard, short-form NDA executed before release of any financial or operational detail
- 4
Data room
Full operating history, financial performance, lease terms, franchise agreement summary, member analysis, and due diligence materials
- 5
Conversation and site visit
Phone or video call to discuss the opportunity in detail, followed by a walk through the gym, observe a session, and meet the coaching team
- 6
Offer, approval, and settlement
Subject to UBX Australia franchise approval and standard due diligence conditions
Who you're dealing with
A direct sale, handled by the owners.
Roy and Sushil McPherson own UBX South Bank. We acquired the business in October 2023. Sushil has run it day-to-day as head coach; Roy looks after the admin and digital side.
Prevail Partners is the platform we used to list and run this sale ourselves — it provides the listing, the data room, and the back-office. There's no agent or intermediary between you and the owners.
What that means for you: enquiries come straight to the owners — direct answers and fast responses.
Contact
To register your interest and be notified when the data room opens, use the form below.
Listed and managed directly by the owners, powered by Prevail Partners.