UBX South Bank

South Bank, South Brisbane, and West End sit within postcode 4101 — one of Brisbane's most desirable inner-city addresses and among the fastest-densifying urban postcodes in the country.

Growth has continued since the last census. ABS Estimated Resident Population data for the South Brisbane SA2 — the primary suburb within 4101 — shows a further +22% between June 2021 and June 2024, and the residential pipeline ahead is significantly larger.

Within a block of the gym:

• Upper House (66 Hope Street) — Aria Property Group, completed 2023. 188 apartments across 30 storeys. Winner of Best Development in Australia 2025. Immediately adjacent to the gym.
• Waterfall Tower (77 Hope Street) — Aria, approved. 216 apartments across 33 storeys at the Hope Street / Fish Lane corner, a short walk down Hope Street from the gym. Includes a new urban park under the rail line extending the Fish Lane precinct onto Hope Street.

Two blocks away, Aria's Melbourne Street three-tower masterplan was approved by Brisbane City Council in October 2025 — 678 dwellings, a 216-room hotel, and 21,000 sqm of retail across towers of 24, 38, and 50 storeys. It is the first project approved under BCC's new Kurilpa height limits for the suburb.

In total, more than 3,200 new apartments are approved or under construction within one kilometre of the gym, with the broader Kurilpa Sustainable Growth Precinct targeting 10,000+ dwellings over the next decade. The underlying demand for fitness services in this location is steeper now than at any point in the gym's history — and the pipeline is verified and in motion, not speculative.

South Brisbane is a confirmed Brisbane 2032 Olympics host precinct, with three competition venues within 900 metres of the gym — including the Brisbane Convention & Exhibition Centre (~350m), which will host badminton, fencing, table tennis, and taekwondo, plus serve as the Games' Main Press Centre.

Unlike a suburban gym that relies on car-based catchments, UBX South Bank sits inside a walkable, cyclable inner-urban neighbourhood where 32% of residents walk or use public transport daily. Population density in 4101 is already 28 times the Greater Brisbane average. Residents pass the door on their daily commute. That density advantage is structural — it doesn't depend on marketing spend to generate foot traffic.

In 10 years of operation, UBX South Bank has acquired 1,643 members — clear evidence that this location attracts the exact demographic the UBX brand is built for.

The location's acquisition capability is established. The historical challenge has been retention — and retention is directly addressable by a full-time owner-operator with consistent programming and member engagement. This is an operator problem, not a location problem.

The gym is currently trading at approximately 40–45 active members — as well as can be expected under part-time, absentee ownership. The current owners run the business alongside full-time professional careers. No one is running the business day-to-day — converting enquiries, engaging the local community, or maintaining retention through consistent member contact.

Even so, the location continues to attract approximately 80–90 new enquiries per year through organic channels alone — signage, brand visibility, and walk-in foot traffic. The acquisition engine is working. What the gym hasn't had is someone present to convert and keep members.

The site, fit-out, brand, and coaching are intact. The gym's historical peak of ~180 members was achieved under a full-time owner-operator.

Coaching is led by Jamie, an experienced and popular personal trainer engaged on a contract basis, well-established with the member base. Jamie has no plans to move on and is available to continue under a new owner — providing continuity and coaching quality from day one. Engaged on a contract basis rather than as an employee, there are no employment obligations or Fair Work complexities to navigate.

The location has all the pieces — site, fit-out, brand, and coaching. The gap is a full-time owner-operator.

Over $45,000 invested in equipment, fit-out, signage, and infrastructure since acquiring the business in October 2023.

Where the money went:

• Brand new sled track — aligned with the design of new UBX locations (installed by E6 Flooring)
• Branded window signage — corner-site visibility upgrade on the UBX wrap
• Extended-access / 24-7 security system — AI CCTV cameras, gate control, wall sentinel, and access automation
• Premium body-scanning technology — Evolt EV 360 full body-composition scanner
• New boxing and strength equipment — SMAI, AlphaFit, Winning, Adidas, plus Aquilia bumper plates and Olympic barbell

The base case recovery trajectory asks only that a dedicated operator returns this gym to its own historical performance — in a catchment that has grown significantly since that performance was achieved:

This trajectory is grounded in the gym's own data:

• Year 1 requires doubling the current base — achievable by maintaining existing organic acquisition (~80-90 members/year) and improving early-stage member retention through operator presence
• Year 5 matches the gym's own historical peak of ~180 members — in a catchment that has grown 60%+ since that peak was achieved
• Comparable well-operated studios in urban Australian markets consistently achieve significantly higher membership levels. Even modest outperformance of the base case would mean 230+ active members

The base case justifies the asking price on its own. The upside — closing the gap toward proven industry benchmarks — is the reward for an operator who genuinely commits to the location.

Revenue estimates are indicative only, based on current average membership revenue of approximately $190 per member per month. These are not forecasts. Actual results will depend on the operator's execution, pricing decisions, and market conditions. Full assumptions and methodology available to qualified buyers during due diligence.

A new UBX franchise build in a comparable location costs $190,000-$220,000 all-in — equipment, fit-out, franchise fee, brand setup, and working capital — and opens the door to zero members. A new operator typically needs 70+ members before reaching operational break-even.

UBX South Bank at $120,000 is a materially different proposition:

• ~40% below replacement cost — a turnkey asset at a significant discount to what it costs to build from scratch
• Revenue from day one — 40–45 active paying members already generating income. No cold start, no 6-12 month ramp to first revenue
• Capital already invested — quality equipment, professional signage, and a proven floor plan in a high-traffic inner-urban location

The asking price is further supported by discounted cash flow analysis under the base case trajectory and a net tangible asset cross-check. Full valuation methodology is available to qualified buyers during due diligence.

Vendor finance available on application.

UBX South Bank is positioned for an owner-operator who wants to step into a proven inner-city franchise location and run it from day one — without the cost, timeline, or risk of a greenfield build.

Strong-fit indicators:

• A hands-on operator with full-time capacity — this is an owner-on-the-floor opportunity, not a passive investment
• A PT, coach, or fitness professional with marketing capability to drive member acquisition and retention
• An existing UBX franchisee in the Brisbane region looking to add a second location
• Able to clear standard UBX Australia franchise approval

A note for investor buyers: there is no incumbent manager in place. An investor acquirer would need to recruit and install a manager before handover. The opportunity is strongest for someone prepared to be the operator.

A direct sale from the owners — not a brokered listing.

Roy and Sushil McPherson own UBX South Bank. We acquired the business in October 2023. Sushil has run it day-to-day as head coach; Roy looks after the admin and digital side.

Prevail Partners is Roy's consulting business — this site lives on the Prevail domain because that's where our tooling sits, not because we're a brokerage. The $120,000 asking price doesn't have a broker's commission baked into it (typically 5–10% on brokered sales), and there's no agent sitting between a serious buyer and the owners.

What that means for you: enquiries go straight to the decision-makers — faster response times, direct answers, and nothing lost in translation.

Roy McPherson

Director, Prevail Partners

roy.mcpherson@prevailpartners.com.au